As part of Organic Awareness Month, education website HealthyDoesIt has launched its third topical campaign, HealthyDoesOrganic, in a bid to engage the public through giveaways showcasing the variety of organic products on offer.
The three campaign giveaways are running for three consecutive weeks from 13 September until 10 October, with each having a different theme – teas/sweet treats, beauty, vitamins/botanicals – and using only organic products.
HealthyDoesIt launched the initiative via social media to gain consumer emails and build a database of natural health fans as well as increase awareness of natural/organic products and reach previously untapped audiences to encourage visits to local health food stores.
Retailers, HFMA members and readers are invited to participate in the campaign by using the hashtag #HealthyDoesOrganic and sharing the link to the giveaway https://healthydoesit.org/healthydoes-organic/.
Media assets have been created, including social media posts, and these are available for use to those supporting the HealthyDoesIt campaign.