US trade magazine Natural Food Merchandiser (NFM) has reported on the growing trend for “high-tech thank yous”.

More and more retailers it says are using social media as a way of thanking regular shoppers for their custom. Examples show that messages vary from the formal to the cheesy. On matters of style one retailer here in Britain told us: “We just try to be ‘ourselves’ when we Tweet to our regulars – you don’t want to end up sounding corporate. Friendly and chatty works best in the main.”

Many of these thank you messages are sent spontaneously, but some retailers have initiated a thank you-campaign, thanking followers and facebook friends once a week or fortnight.

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About the Author

Jim Manson

Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson
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