Natural Products News shines a spotlight on a handful of the latest launches, campaigns, award wins and more from natural and organic brands and businesses


Violife has unveiled its latest product: Cheddarton ­– a ‘groundbreaking’ Cheddar alternative made from plant-based ingredients. Crafted to bring consumers a more mature flavour, Violife Cheddarton boasts a crumbly and creamy texture that makes it a versatile choice for a wide range of culinary creations, whether it’s sliced, melted, crumbled or grated. Free from the top 14 allergens, including dairy, soya, gluten, lactose and nuts, and fortified with vitamin B12, it’s a great choice for those with dietary preferences or restrictions. “We want to make it easy for consumers to make the switch without sacrificing on taste and texture, so they can go plant-based and stay cheesy!” comments Jess Millner, senior brand manager at Violife. “Our new plant-based Cheddarton is the result of extensive research and development – with consumers at the heart of it – aimed at providing Cheddar lovers with a delicious alternative that aligns with their values and dietary choices.”

Green cleaning company Bio-D and refill solutions provider LESS have joined forces to help consumers reduce single-use plastic waste with a new stainless-steel Bottle for Life suitable for Bio-D’s laundry liquids. Highly durable, the stainless-steel bottles can be refilled for years and come with a hollow stainless-steel dosing cap – a first for the UK laundry market. They are exclusively available at the Refill With LESS website. Roger Sharp, co-founder of LESS, says: “We’re excited to join forces with Bio-D to introduce our stainless-steel Bottle for Life for its laundry liquids. This collaboration shows our shared commitment to offering innovative solutions that give consumers a way to prevent plastic waste. We worked closely with Bio-D to demonstrate the suitability of its laundry products in our stainless-steel bottles. Consumers can refill into stainless-steel bottles for life at home, eliminating the need for single-use plastic bottles.”

Haircare brand FUL has launched with an initial capsule collection of two haircare heroes: Intense Moisture Hair Mask and Styling Spray. Drawing on a salon heritage of over ten years and experience of hundreds of thousands of clients with all different hair types, tones and textures, the collection has been created, tested and formulated with a network of top hairdressing experts. FUL Intense Moisture Hair Mask is a nourishing mask with a pH-balanced formula including glycerine, shea butter and organic coconut oil that help banish frizz and lock in moisture. FUL Styling is a lightweight, multi-use spray formulated with citric acid and vitamin E, to banish frizz, leaving hair soft and conditioned. FUL products are vegan and cruelty-free and have been created with innovative and efficacious ingredients, from a plant derived alternative to keratin and prebiotics, to familiar actives hyaluronic acid and collagen, all housed in recyclable packaging.

Adaptogenic Apothecary has launched its new Organic Lion’s Mane Powder which blends the organic fruiting body of the mushroom and the dual extract for full spectrum support. As with all its blends, the formulation is 100% natural, with no additives, fillers, bulkers, caffeine or artificial flavourings or colourings. The mushrooms are sourced from premium quality, professional researched-based UK suppliers and independently tested for contaminants. Sara Rooney, formulator at the brand, says: “Our lion’s mane is an exciting breakthrough in the use of medicinal mushrooms; we have combined the different powders for the optimum use of the variety of potent bio active compounds found in Lion’s Mane. Adaptogenic Apothecary’s Lion’s Mane powder can help improve concentration, performance, clear thinking, energy, immunity, gut health and ease perimenopause symptoms. It can also help slow cognitive decline and support healthy ageing. It is the perfect natural support for today’s busy lives and to help us feel at our best.”

Holland & Barrett has announced that the waitlist for its vegan Beauty Advent Calendar has opened. The calendar will feature 25 days of affordable beauty products including some of the newest launches from Faith in Nature, Q+A, Ethique, VitaSkin and WILD, in addition to a host of Holland & Barrett products. Boasting its highest value to-date at a ‘budget pleasing’ £45, saving customers £134 (75%) , many products will be full size, including Weleda’s Skin Food Body Lotion, VitaSkin’s Vitamin C Collagen Boosting Serum and Miaroma’s Rosemary Pure Essential Oil. Stephanie Griffies, H&B senior category manager, beauty, says: “Our Beauty Advent Calendar is back, bigger and better than ever before! We’re so excited to be offering fantastic savings on some of the high street’s most coveted beauty must-haves and would advise wellness lovers everywhere to sign up to the waitlist, so no one has to miss out on that radiant glow this festive season.”