About the Author

Sharna Waid

PR Executive

Articles by Sharna Waid
Sharna Waid
  • features
    The carbon pawprint

    June 12, 2019 Features, Pets, Special feature

    A far cry from the proverbial dogs’ dinner, the pet industry is now booming with healthier and greener options. From zero waste shampoo bars to premium natural and organic foods, Sharna Waid finds out what retailers are stocking to meet the demands of a growing community of eco-conscious pet parents (more…)

  • features
    Sparking the passion, naturally

    February 19, 2019 Features, Sexual Health, Special feature

    With Valentine’s Day on the horizon, it’s a momentous time of love and lust. With a broadening range of sexual wellbeing products on the market, Sharna Waid looks into which natural remedies retailers should be exploring to support and empower their female customers’ confidence in the bedroom  

  • natural-beauty
    The Natural Beauty & Spa Show returns to highlight beauty trends

    February 4, 2019 Natural Beauty, Natural Beauty News

    With the Soil Association predicting natural and organic beauty sales to reach £34bn this year, the influence of conscious consumerism, changing industry regulations and consumer attitudes towards wellbeing means the natural and organic beauty sector ­– known for its integrity and transparency – is continuing to grow and flourish in the mainstream.

  • natural-beauty-features
    Tackling taboos

    October 22, 2018 Natural Beauty features

    With ethical alternatives now appealing to a wider audience, and with a broader choice of natural, organic, safer and more transparent personal care products on the market, Sharna Waid talks to the brands which are not only shining through with progressive innovation in plastic-free, sustainable alternatives, but are also breaking taboos with their activism vigour […]


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