About the Author

Sharna Waid

PR Executive

Articles by Sharna Waid
Sharna Waid
  • guest-blogs
    Adapting to change

    April 2, 2020 Guest Comment, Opinion

    When faced with hardship, change and difficulty, humanity has a way of pulling together, and showing strength in the face of adversity.

  • natural-beauty-spa-show-preview
    The rise of clean and conscious beauty

    February 27, 2020 Natural Beauty & Spa Show Preview, Natural Beauty features

    The Natural Beauty & Spa Show is back at ExCeL London. Do you have the date in your diary? Okay, great. Now let us inspire you with what to expect … 

  • features
    Say yes to sustainable sex

    December 19, 2019 Features, Sexual Health, Special feature

    With consumers thinking more about their impact on the environment, it’s no surprise that the environmental impact of their sex lives is also coming into question. With a range of sustainable sex products cropping up on bedside tables, Sharna Waid investigates which brands are championing the alternatives and whether it’s an area worth investing in […]

  • natural-beauty
    From the inside out

    September 24, 2019 Natural Beauty, Natural Beauty News

    As more people are understanding the intrinsic link between what you eat and how you feel, the ‘beauty from within’ craze is now applying this to how you look. Named as a top beauty and wellness trend for 2019, this beauty-enhancing category has been taking the industry by storm. Sharna Waid speaks to experts and […]

  • features
    The carbon pawprint

    June 12, 2019 Features, Pets, Special feature

    A far cry from the proverbial dogs’ dinner, the pet industry is now booming with healthier and greener options. From zero waste shampoo bars to premium natural and organic foods, Sharna Waid finds out what retailers are stocking to meet the demands of a growing community of eco-conscious pet parents (more…)

  • features
    Sparking the passion, naturally

    February 19, 2019 Features, Sexual Health, Special feature

    With Valentine’s Day on the horizon, it’s a momentous time of love and lust. With a broadening range of sexual wellbeing products on the market, Sharna Waid looks into which natural remedies retailers should be exploring to support and empower their female customers’ confidence in the bedroom  

  • natural-beauty
    The Natural Beauty & Spa Show returns to highlight beauty trends

    February 4, 2019 Natural Beauty, Natural Beauty News

    With the Soil Association predicting natural and organic beauty sales to reach £34bn this year, the influence of conscious consumerism, changing industry regulations and consumer attitudes towards wellbeing means the natural and organic beauty sector ­– known for its integrity and transparency – is continuing to grow and flourish in the mainstream.

  • natural-beauty-features
    Tackling taboos

    October 22, 2018 Natural Beauty features

    With ethical alternatives now appealing to a wider audience, and with a broader choice of natural, organic, safer and more transparent personal care products on the market, Sharna Waid talks to the brands which are not only shining through with progressive innovation in plastic-free, sustainable alternatives, but are also breaking taboos with their activism vigour […]

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