Silicon Valley food tech company Impossible Foods has received the Child Nutrition (CN) Label – a voluntary food crediting statement authorized by the USDA – for its Impossible Burger, marking a ‘milestone’ as the brand prepares to enter the K-12 education market this autumn.
The label acts as guidance to schools participating in federal Child Nutrition Programs, enabling them to determine the nutritional contribution of a particular food to ensure that meals fed to schoolchildren are meeting federal nutrition requirements. By securing CN Label status, Impossible Foods products are now eligible for National School Lunch funding, taking the company one step closer to its goal of making its products ‘available everywhere people go for food’.
Schools not only play a role in shaping children’s dietary patterns; they play an important role in providing early education about climate change and its root causes
“Making Impossible products available everywhere people consume meat, which for kids often includes schools, is key to the mission of the company,” comments Pat Brown, the plant-based brand’s CEO and founder. “Schools not only play a role in shaping children’s dietary patterns; they play an important role in providing early education about climate change and its root causes. We are thrilled to be partnering with K-12 school districts across the country to lower barriers to access our plant-based meat for this change-making generation.”