The Collective has entered into the plant-based arena with a new range of live, dairy-free, Greek-style yoghurts to enable flexitarians to feel good about what they’re consuming without compromising on health, taste or sustainability.
Produced using a recipe the brand says is ‘set to revolutionize the dairy-free category’, The Collective Plant yoghurts are available in four flavours – Natural, Raspberry, Passion Fruit and Fudge – and are made with a unique blend of oats, coconut and rice.
These are combined to create a ‘melt-in-the-mouth’ thick and creamy base – the oats giving earthy, sweet, caramel notes with a silky-smooth finish; coconut bringing creamy, light nutty notes with a rich and decadent mouthfeel; and rice creating clean and neutral notes which rounds off the flavour – which is then layered with low-sugar compotes which are soya-free, nut-free and vegan-friendly.
The Collective Plant launch builds on our strong belief of bringing consumers great taste through real, natural food, and our commitment to do better for the planet
“We are so excited to launch our new dairy-free Plant products as we look towards the future with consumers health and sustainability needs in mind,” says The Collective general manager Sarah Smart. “This is our biggest launch since we hit shelves in the UK almost ten years ago.
“We have always taken pride in creating great tasting products and for us, there should be no compromise when it comes to plant-based. Our team has worked passionately for over two years, developing a unique recipe, sourcing the highest quality ingredients and creating the best tasting plant milk, that in turn creates an amazingly thick and creamy, awesome tasting plant-based yoghurt.
“The Collective Plant launch builds on our strong belief of bringing consumers great taste through real, natural food, and our commitment to do better for the planet.”
The Collective Plant Natural is available in 400g and the other variants come in both 135g and 400g tubs, which are 100% recyclable and made from 100% recycled material.
The launch will be accompanied by a nationwide ATL awareness campaign tapping into healthier consumer habits, alongside sampling activities through consumer, shopper, PR and digital channels.