Viridian Nutrition and As Nature Intended recently partnered on a striking ‘street advert’ campaign.
Around 40 jointly branded ads were positioned on pavements on the streets surrounding the retailer’s new Spitalfields store. The ads are created by designing a template that is placed on the pavement, then the area is ‘hyper-cleaned’ using a special pressure hose. The result is environmental, non-toxic and impactful – with the added bonus that the street is cleaned into the bargain. The ads last for around a month, depending on the weather