Viridian Nutrition and As Nature Intended recently partnered on a striking ‘street advert’ campaign.

Around 40 jointly branded ads were positioned on pavements on the streets surrounding the retailer’s new Spitalfields store.  The ads are created by designing a template that is placed on the pavement, then the area is ‘hyper-cleaned’ using a special pressure hose. The result is environmental, non-toxic and impactful – with the added bonus that the street is cleaned into the bargain. The ads last for around a month, depending on the weather

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About the Author

Jim Manson

Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson
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