As Nature Intended


Greenfrog leaps into crowdfunding

Greenfrog Botanic, which produces a bodycare range based on Himalayan soapberries, is crowdfunding in a bid to raise £160,000. The healthy, ethical and environmentally-friendly company, founded by Nick and Julie Bridger, aims to use the cash to expand its range and rapidly grow its sales. The company’s Botanical Handwash and Bodywash are available in Rose […]

May 31, 2016 Continue Reading

Keep on rocking in the (GM) free world!

Leading organic brands and retailers – Doves Farm, Neal’s Yard, Pukka Herbs, Viridian Nutrition and As Nature Intended – are joining campaign group Beyond GM on the UK leg of Canadian rocker Neil Young’s latest world tour. Young’s 2016 UK/EU tour continues with the ecological and anti-corporate themes explored in his latest albums, The Monsanto Years […]

May 16, 2016 Continue Reading

Wake up to Organic launches at NPE

This year’s Wake up to Organic campaign kicked off last weekend at Natural & Organic Products Europe with the help of food blogger Laura Scott. Scott got the ball rolling by demonstrating how retailers can inspire customers to make easy low-cost breakfast swaps to get them into organic in a simple and achievable way. The […]

April 22, 2016 Continue Reading
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Aduna bigs up baobab

Aduna has launched its #MakeBaobabFamous campaign, aiming to increase awareness of the African superfruit to ultimately lead to sustainable income for ten million households currently living in poverty. At the heart of the campaign is a partnership between Aduna, Virgin Media and Holland & Barrett whose 740 UK stores have had a #MakeBaobabFamous makeover and […]

March 1, 2016 Continue Reading

Organic for the People looks to the future of organics

Next month marks a year since the soft launch of Organic for the People, the 100% organic, plant-based store which popped up in London with the clear intention of making organic food and drink ‘price accessible’. Located directly opposite As Nature Intended in Ealing High Street, the store, which is still in its first phase, […]

September 11, 2015 Continue Reading

Organic indie sales growth outperforms multiples

In 2014 growth among independent retailers significantly outpaced that of the supermarkets, according to the recently published Soil Association Organic Market Report 2015. The report reveals that sales outside multiples rose by 8.7% to £558.6 million, exceeding £10 million a week for the first time and representing 30% of the organic market. A recent Soil […]

March 2, 2015 Continue Reading

Organic sales predicted to hit £2bn in 2016

Leading organic businesses expect the organic market to grow steadily through 2015 with the prospect that sales will break through the £2 billion barrier in 2016.* According to surveys conducted in early 2015 by the Soil Association, 76% of wholesalers, 67% of independent retailers and 63% of leading organic brands anticipate increased sales in 2015. […]

March 2, 2015 Continue Reading
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The word on the street …

Viridian Nutrition and As Nature Intended recently partnered on a striking ‘street advert’ campaign. Around 40 jointly branded ads were positioned on pavements on the streets surrounding the retailer’s new Spitalfields store.  The ads are created by designing a template that is placed on the pavement, then the area is ‘hyper-cleaned’ using a special pressure […]

July 1, 2014 Continue Reading
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New London store planned for As Nature Intended

Natural and organic retailer As Nature Intended is due to open a new store on the border of Spitalfields and Shoreditch in East London in late April to early May. The store will be a full-sized store spanning 3,500sq ft and offering organic produce, ambient and chilled grocery, frozen foods, natural remedies and skincare as […]

March 13, 2014 Continue Reading
Natural beauty retailers need to be "more slick"

Natural beauty retailers need to be "more slick"

Sharing his extensive retail knowledge at Natural & Organic Products Europe
 last month, Jeff Martin, operations director at As Nature Intended told
 audience members in the packed out seminar theatre that when it came to
selling natural beauty products, independent retailers needed to be “more
slick”. (more…)

April 19, 2010 Continue Reading

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