Holland & Barrett (H&B) has unveiled a new store in London’s Knightsbridge, opposite the prestigious Harrods department store.

The Knightsbridge store was developed to a similar spec as that seen in the new Coventry branch – which opened in June – where the interior architecture is designed with sustainability at its heart.

The 900 sq ft space has been fitted with 100% recyclable, reusable materials, including wood, plastics, fibreboard metalwork and flooring.

As with the Coventry site, ‘Qualified to Advise’ staff are available for consultation with shoppers and there’s a dedicated Click & Collect area for orders placed on H&B’s website. The Knightsbridge site also features over 2,000 new lines across beauty, VMS and sports nutrition.

It’s an iconic shopping location and having our new H&B store at the heart of it is a great feeling

Oana Minzatu, store manager – who has been with the chain for 16 years – comments: “We’re so thrilled to be opening the doors of our brand-new store here in Knightsbridge today. It’s an iconic shopping location and having our new H&B store at the heart of it is a great feeling for myself, my colleagues and our customers.

“We are looking forward to welcoming customers from all over the country and beyond, as well as offering a new shopping experience to our local community. As a team we are incredibly proud of the new store. It offers our customers a wider range of supplements, clean and conscious beauty and sports nutrition. We have a team of trained experts who will be on hand to advise our customers on their needs and to recommend products that will be right for them.”