Wiley’s Finest new Bold Heart has been created to meet consumers’ daily sterol needs with a vegan formula clinically tested to lower cholesterol.
The ASA has initiated sanctions against H&B, after a ruling in December that H&B breached the advertising code by using the term ‘weight management’.
Two ads promoting veganism which were removed from buses by Arriva are to be reinstated after the Veganuary campaign successfully fought the decision.
Kallø has opened a pop-up food outlet that looks and feels just like a fast-food restaurant but serves takeaway favourites with a twist.
A complaint about a Seven Seas print advert for the brand’s supplement Perfect 7 Renewal Advanced, published in in 2018, has been upheld by the Advertising Standards Authority (ASA).
Campaign groups are calling on the UK Government to ban the use of cartoon characters on the packaging of unhealthy products aimed at children, and to mandate traffic light nutrition labelling to facilitate parents to make healthier choices.
Launched on 28 January during rush hour, Canary Wharf became the first location to feature Holland & Barrett’s new menopause adverts, which won a competition by Transport for London and City Hall tackling diversity in advertising.
Iceland’s Christmas advert, which failed to secure advertising regulatory approval to air on TV, has now been launched online, and a Change.org petition to get it broadcast has gained over 880,195 signatures. Iceland says that this year rather than creating a ‘commercial, product-led’ Christmas advert it wanted to highlight the impact on orangutans of rainforest […]
Swedish oat drinks company Oatly has launched its first nationwide, cross-media UK campaign: ‘It’s like milk, but made for humans’ in a bid to convince UK consumers to swap cow’s milk for a plant-based, oat drink alternative.
Herbal teas and infusions brand Heath & Heather has unveiled phase two of its new multi-channel campaign, Me to the Power of Tea.
Pulsin has teamed up with Sony Pictures Animation for the upcoming family movie Hotel Transylvania 3: A Monster Vacation, to be released on 27 July.
Launching on 18 June, Cawston Press will begin its first ever outdoor advertising campaign across the Waitrose estate.
BetterYou is launching its annual sleep campaign in May, offering retailers what the brand says is its biggest range of point of sale (POS) materials yet.
Not for the first time, the distinction between Fairtrade and ‘fairly traded’ has led to consumer confusion surrounding ethical designation, with Sainsbury’s the latest company getting into hot water over labelling, resulting in an advertising ban.
In regions such as Asia and the United States anti-pollution beauty and bodycare has broken into the mainstream, but according to Mintel, Europe is still trailing way behind. In her piece Beauty Spot: Anti-pollution beauty – Why Europe needs to step it up, Mintel’s Vivienne Rudd says that despite the perils of urban pollution being […]
Natural pet food brand Lily’s Kitchen is investing in media worth £1.5 million in its first ever above the line campaign to drive brand awareness from this month.
The UK is close to introducing a ban on the online advertising of sugary and fatty snacks aimed at children, reports the Sunday Times. Advertising of these types of products on television has been banned since 2009 but food and drink companies have persisted in targeting young children by switching to social media, computer games and […]
A national PMS Awareness campaign has been launched by Savant Health, UK distributor of the Cleanmarine Krill Oil for Women supplement, a natural aid for PMS symptoms. The campaign, which aims to educate women about PMS and empower and encourage women to take control of their symptoms through dietary and lifestyle changes, includes national press […]
A new print and online ad campaign for Meridian Foods’ nut butter brand has been launched this month with the slogan ‘Meridian: nuts about nuts’. The adverts underline the company’s promise to provide UK nut butter fans with up to 10% more nuts than any other brand in products free from sugar and palm oil. […]
UK natural and organic skincare distributor Pravera has inked a sponsorship deal with English Netball as part of its strategy to increase awareness of the natural make-up brand benecos. The agreement covers a series of adverts and pull-out brochures in Netball Magazine and event support – with LED perimeter advertising around the court – at […]
Natural Products Global announces Supplier Connect launch
May 20, 2020 Jim Manson
In a major cross-portfolio initiative, Diversified Communications UK will next month launch Supplier Connect, a new global, online directory.
My Green Pod invites ethical brands inside
Ethical retail platform My Green Pod has launched its new online Marketplace, born out of a crowdfunding campaign which ran at the back end of 2019.
News in brief
Rubies In The Rubble has announced the launch of its plant-based Chilli Mayo and Classic Mayo into Waitrose stores across the country.
Teapigs sets up free online training for stockists during lockdown
In light of the current lockdown restrictions, teapigs has decided to present its retailer tea school virtually, via Zoom.
April 28, 2020 Jane Wolfe
A problem for Brits at the best of times, sleep issues are being exacerbated due to the pandemic, leaving many feeling exhausted, reports Jane Wolfe.
Ever wondered how to make ice cream so smooth even the toughest connoisseur would be fooled? Yorica is here to explain (some of) its secrets to success.
Operation Healthy Lockdown
As health stores find themselves on the frontline of a national effort to keep the UK nourished, Jim Manson reports on Operation Healthy Lockdown.
After the gold rush
CBD is the fastest growing category the natural products sector has ever known. But a new phase is being ushered in, Jim Manson reports.
Tooth powder as a powerful ally for your dental health
My Oradent tooth powder is neither a drug nor a medicine. Suitable for all consumers and also for vegans and vegetarians. Why in powder form? Studies have shown that tooth powder can be more effective at removing plaque than toothpaste. Plus, My Oradent does not contain fluoride, is non-toxic and is also safe for children. […]
Setting Industry standards for Golden quality CBD Products
Over the past few years Hemp and its CBD-rich extracts have made a stunning entrance to the nutraceutical business. More and more people are now commenting on the wonderful health benefits of supplementing their diet with natural phytocannabinoids and new CBD oil brands pop-up regularly as a result.
How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]
AQUA Carpatica, the only naturally nitrate-free & lowest sodium water
AQUA Carpatica, a premium quality natural mineral water, dedicated to the most demanding health conscious people, babies and expectant mothers, organic food lovers and active lifestylers. AQUA Carpatica is nature’s most perfect mineral water, naturally Nitrate-free and the lowest Sodium level of any bottled natural mineral water on earth; the first of its kind in […]