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Iceland’s banned TV ad launches on YouTube

Iceland’s Christmas advert, which failed to secure advertising regulatory approval to air on TV, has now been launched online, and a Change.org petition to get it broadcast has gained over 880,195 signatures. Iceland says that this year rather than creating a ‘commercial, product-led’ Christmas advert it wanted to highlight the impact on orangutans of rainforest […]

November 14, 2018 Continue Reading
the body shop

Anti-pollution beauty lagging behind in Europe

In regions such as Asia and the United States anti-pollution beauty and bodycare has broken into the mainstream, but according to Mintel, Europe is still trailing way behind. In her piece Beauty Spot: Anti-pollution beauty – Why Europe needs to step it up, Mintel’s Vivienne Rudd says that despite the perils of urban pollution being […]

October 16, 2017 Continue Reading
Chewitts

Ban on ‘kidverts’ for sugary snacks is close

The UK is close to introducing a ban on the online advertising of sugary and fatty snacks aimed at children, reports the Sunday Times. Advertising of these types of products on television has been banned since 2009 but food and drink companies have persisted in targeting young children by switching to social media, computer games and […]

November 23, 2015 Continue Reading
Cleanmarine women PMS awareness 2015 logo

PMS Awareness Campaign launched by Cleanmarine

A national PMS Awareness campaign has been launched by Savant Health, UK distributor of the Cleanmarine Krill Oil for Women supplement, a natural aid for PMS symptoms. The campaign, which aims to educate women about PMS and empower and encourage women to take control of their symptoms through dietary and lifestyle changes, includes national press […]

April 10, 2015 Continue Reading
Meridian Spring 2015 Advert

Meridian goes nuts in spring

A new print and online ad campaign for Meridian Foods’ nut butter brand has been launched this month with the slogan ‘Meridian: nuts about nuts’. The adverts underline the company’s promise to provide UK nut butter fans with up to 10% more nuts than any other brand in products free from sugar and palm oil. […]

February 2, 2015 Continue Reading
BenecosMakeupGroup

Pravera nets sponsorship deal

UK natural and organic skincare distributor Pravera has inked a sponsorship deal with English Netball as part of its strategy to increase awareness of the natural make-up brand benecos. The agreement covers a series of adverts and pull-out brochures in Netball Magazine and event support – with LED perimeter advertising around the court – at […]

January 29, 2015 Continue Reading
BenecosMakeupGroup

Pravera nets sponsorship deal

UK natural and organic skincare distributor Pravera has inked a sponsorship deal with English Netball as part of its strategy to increase awareness of the natural make-up brand benecos. The agreement covers a series of adverts and pull-out brochures in Netball Magazine and event support – with LED perimeter advertising around the court – at […]

January 19, 2015 Continue Reading

Beauty Bites

India has banned imports of all cosmetic products which have been tested on animals five months after it announced a national ban on animal testing for cosmetics. The ban came into effect in November. NATRUE is celebrating its 5th anniversary since the first product was awarded the organisation’s logo in 2009. Now 4,000 products have […]

November 19, 2014 Continue Reading

Pai unveils marketing campaign, launches new serums

Earlier this month Pai Skincare launched its first fully integrated marketing campaign – Sensitive Skin? Lucky You – targeting the 47% of British women who describe their skin as sensitive. The campaign comprises print advertising, PR, sales promotion, social media and targeted sampling. Conceived to emphasize Pai products’ sensitive skin credentials, the positive campaign message […]

October 24, 2014 Continue Reading
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