Nature’s Bounty, a leading US brand under the $3 billion business portfolio of commercial giant NBTY Company, introduces products to UK for the first time.
The new Hey Like Wow range has launched in the UK in a bid to naturally quench the thirst of those with a sweet tooth.
Durham-based natural supplement company Natural Nutrients has announced it has received an investment of £125k.
Recently launched VMS brand Prime Fifty – which offers targeted supplements for the over 50s – has just kicked off its first national TV ad campaign on Sky.
A new risk-benefit method for evaluating micronutrient intake developed by Dutch scientists could help end the reliance on outdated approaches to the setting of vitamin and mineral levels, says the Alliance for Natural Health (ANH). The ANH commissioned the Dutch study in an effort to cut through the “considerable confusion” over what levels are optimum […]
Schwabe Nature’s Way is aiming to breathe new life into the VMS category by adding an innovative range of premium soft jells to its popular Alive! portfolio. Founded in 1968, Nature’s Way produces a wide range of quality food supplements in the US worth around $1 billion a year, including Alive! which is one of […]
Solgar has launched a selected range of 55 products into Holland & Barrett stores in Ireland. Solgar says the move is part of a pilot programme aimed at extending availability of its products to a broader demographic of vitamin and supplement shoppers. In a letter to its retail customers Solgar says the move follows consumer […]
London-based start-up Sibberi has brought its natural Birch Water to the UK market. The only brand with no added sugar, Birch Water is 100% birch sap, tapped straight from the trunk of birch trees, and contains only five calories per 100ml. The sap is naturally enriched with antioxidants, vitamins, minerals and amino acids and has […]
The Virtue brand has launched as the UK’s lowest calorie ice tea (19 calories per 100ml) and the only one enriched with vitamins and minerals. The initial Virtue Ice Tea range comes in Lemon and Strawberry & Peach varieties and contain no refined sugar and no artificial ingredients, aiming to appeal to health-conscious consumers looking […]
Warrior Greens is a new super greens blend from Bodybuilding Warehouse designed to detox, improve health and boost vitality. Packed with ingredients including avocado, spinach, kale, wheatgrass and broccoli to provide fibre, vitamins, minerals and digestive enzymes, the orange-flavoured product is sweetened with stevia. Kieran Fisher, Bodybuilding Warehouse MD, commented: “There are many nutrients and […]
The natural health industry must be on its guard as it enters 2015, a year that could see political upheaval in Britain and renewed regulatory activity in Brussels. That was the warning given at the annual Consumers for Health Choice (CHC) Parliamentary reception, which was held at the House of Commons yesterday evening. The event, […]
Higher Nature has launched a range of three products specifically developed to offer nutritional support for young adults aged 13 and up. Multi Vit Shots are tongue-tingling shots of natural cherry cola flavour multivitamins in funky tear strips designed to tip straight onto the tongue to delivery 19 multivitamins and minerals combined for the requirements […]
Only 6% of UK adults understand government recommendations regarding vitamins and minerals, according to a new survey commissioned by the Health Food Manufacturers Association (HFMA), down a massive 76% on 2012. In addition to this worrying figure, 50% of those surveyed don’t know that anaemia is related to lack of iron in the diet, 63% […]
Researchers from Britain and America say vitamin supplements are a waste of money and have declared ‘case closed’ on the discussion about their benefits. But their conclusions have been challenged by industry and natural health experts. The comments come in an editorial in the journal Annals of Internal Medicine, and coincide with publication of three […]
Sales of vitamins minerals and supplements (VMS) in the UK have fallen for three consecutive years according to a new report from analysts Key Note. (more…)
The European Responsible Nutrition Alliance (ERNA) this week published a new information book setting out the scientific facts on the safety and health benefits of vitamins, minerals and other food components. (more…)
Leading nutritionists and industry groups have roundly criticised a new NHS report which concludes that most people who take food supplements are wasting their money. (more…)