The Soil Association confirms growth in the organic market is up 6.3%, with organic sales predicted to reach ‘new heights’ this year.
Yeo Valley has launched a new variant of its Left-Yeovers yoghurt, which uses surplus fruit crops and raises money for money for the food waste charity Fareshare.
Yeo Valley is launching a quest to locate more British organic fruit growers so it can use more home grown fruit in its products. The organic yoghurt and dairy brand has created a checklist for prospective fruit suppliers. ‘Must-haves’ include organic certification, great taste, a traceable supply chain and a least one tonne of fruit […]
The Soil Association’s month-long Organic September campaign presents retailers, wholesalers and organic businesses with an ideal opportunity to spread awareness of organic as well as increase sales and gain new customers. Figures from Nielsen released in October last year showed that sales of organic food and drink through UK supermarkets were in excess of £100 […]
Yeo Valley is the British organic industry’s biggest success story. Tim Meads has been running the businesses since 1990 and tells Michael Wale why ‘Britishness’ is at the heart of the brand At the height of the X Factor’s televisual popularity three years ago Yeo Valley Organic took a £3m gamble on a two minute […]
Yeo Valley is aiming to drive (yes, yes) awareness of an upcoming pack promotion to win one of two Land Rover Freelanders. The Land Rover design was created with over 1000 of its big pots and is displayed in the window of Whole Foods Market’s Kensington High Street store. Live until the end of May, the […]
Leading organic yoghurt brand Yeo Valley has reached a major milestone in its mission to educate children about farming – a total of 5,000 primary school children have taken part in the scheme this school year. (more…)
Yeo Valley, the UK’s biggest organic brand, has signed up to the Soil Association’s Ethical Trade scheme. (more…)
Yeo Valley has turned the windows of Whole Foods Market on High Street Kensington into a patriotic display of yogurt pots — and a reminder of its 100% British farming credentials. (more…)
After its ‘rapping farmers’ Yeo Valley is following up last year’s smash hit ad campaign with the launch of a “hunky boy band”. (more…)