This month, you might hear a lot of chatter about plant-based athletes due to the release of a documentary called The Game Changers.
When the EU was asked to ban labels such as ‘veggie burger’ many people wondered why such a banal issue was being discussed in the midst of Brexit chaos.
Farming billions of animals every year requires a huge amount of resources, including land, water and crops. Did you know that for every 100 calories fed to animals, we receive back only 12 calories by consuming meat and dairy? Eco-conscious and green consumers are often interested to learn about the inefficiencies of animal farming and the links between our dietary choices and planetary health. So, what can your customers do to help?
Bees play a crucial role in our daily lives by pollinating a third of all we eat as well as grasses that cows and other animals eat; without bees our world wouldn’t be nearly as pretty, as they pollinate flowers, plants and trees as well. We can also thank bees for the unique and healthful substances they produce.
Scrolling through beautifully arranged Instagram meals or flicking through the latest colourful plant-based cookery book, you might think veganism is another food trend or the latest fad diet. In fact, it is a lifestyle choice with animal rights at its core and it encompasses avoiding many other ways in which animals are used, such as in testing (makeup and beauty products), for clothing (leather and wool) or entertainment (zoos and circuses).
We are demanding more from our shops, our purchases and the ways that our day-to-day items are produced. Transparency is the buzzword of the year and brands are responding with new labels, ethical commitments and claims from organic to vegan. But which ones to choose? And who can we trust?
Five top trends observed at Natural & Organic Products Europe, brought to you by Brand Organic.
More so now than ever before, consumers are interested in what goes into the food and drink they consume.
Waste reduction charity WRAP reports that households throw away approximately 7.1m tonnes of food each year. A further 3.1m tonnes is thrown away having expired on shelves in stores or in the supply chain. Meanwhile, University of Edinburgh research claims the UK is still wasting 4.5 million tonnes of food, simply because it does not meet shape or size ideals.
New Year’s resolutions are in full swing now, but not everyone sticks to them as rigidly as they’d like. If this year you (or your customers) have decided to try veganism throughout the month of January (aka Veganuary), congratulations and thank you, because you’ve taken up a resolution that not only benefits yourself but also saves the lives of others.
Fairtrade Fortnight is an annual opportunity to celebrate all that the organisation has achieved over the years. In my view, no other organisation has done more to make consumers stop, consider and care where their food, drink, clothes and jewellery come from.