A complaint about a Seven Seas print advert for the brand’s supplement Perfect 7 Renewal Advanced, published in in 2018, has been upheld by the Advertising Standards Authority (ASA).
Pukka Herbs has relaunched its popular Detox tea under a new name – Feel New – following the ASA ruling in May 2018 that whilst Pukka could continue to sell the tea, it could not advertise it in the UK (We’ll keep selling 100% legal Detox tea’). Pukka has now changed the name and reviewed […]
The Advertising Standards Authority ruled this week that use of the phrase ‘long life’ in a promotional poster for a kefir drink breached advertising rules.
An ad stating that “Humane milk is a myth” has been cleared by the UK’s Advertising Standards Authority following complaints from members of the dairy industry that it was inaccurate and misleading.
Organic groups and farmers say they are “disappointed” after the UK’s Advertising Standards Authority told Arla Foods to stop using the phrase ‘good for the land’ in relation to organic da
The Advertising Standards Authority has told Kellogg’s to stop using the phrases ‘full of goodness’ and ‘nutritious’ in advertising for its Special K Porridge and Nutri K breakfast products. Kellogg’s ran a TV ad for Special K cereal promoting it as a “five grain super porridge full of goodness”. The company’s website also says the […]
The Advertising Standards Authority (ASA) has ruled that the botanical juice bar Juice Garden breached the CAP code following a complaint challenging the statements it made on its website about two juice products. The Bloody Marvellous juice was claimed to be a ‘blood purifier’ and the beetroot in it said to ‘cleanse the blood’, which, […]
Probiotics International Ltd, owner of the Bio-Kult brand, has been told by the Advertising Standards Authority that it must not in future use the term ‘probiotics’ in its adverting. The ASA ruling comes after a complainant challenged whether instances on the Bio-Kult website where products were described as containing “probiotic bacteria”, “probiotic strains” or a […]
The ASA has agreed that a claim made by Vitabiotics in a radio ad that it is “the UK’s number one vitamin company” was correct when the ad was aired last year. An unnamed complainant had challenged whether Vitaboitics would be able to substantiate the claim. In response to requests from the Agency, Vitabiotics provided […]
The Advertising Standards Agency (ASA) has told PepsiCo to stop using the term ‘antioxidant’ in all marketing material for its Naked Juice range. The ASA ruled that use of the term constituted an unauthorized health claim under the provision of the EU Nutrition and Health Claims Regulation on EU. PepsiCo had argued that the terms […]
Health food companies were warned yesterday (16 October) that UK regulatory bodies are actively tracking brands for possible breaches of new EU nutrition and health claims laws. The warning was given at a special HFMA seminar in London on communications in a “post-health claims regulation world”. Aggressive Setting the scene, HFMA executive director, Graham Keen, […]
The Soil Association yesterday (19 September) unveiled a comprehensive set of evidence-based statements about the benefits of organic food and farming. The statements are contained in a new report – What You Can Say When You Are Selling Organic Food – from the organic charity and have all been cleared with the Advertising Standards Authority’s […]
The homeopathy action group H:MC21 and its supporters last week gathered outside the Advertising Standards Authority in protest at a ruling by the ASA on the promotion of homeopathic medicine. The ASA recently launched an investigation into claims made for homeopathy on several websites after receiving “a large number of complaints”. Complainants argued that homeopathic […]
The Advertising Standards Agency (ASA) is failing to protect children from manipulative junk food marketers and “does not properly understand the digital world properly”. That’s the conclusion of a new report from the Children’s Food Campaign. Its Through the Looking Glass report asserts that two years from extending the non-broadcast advertising rules to cover websites […]
The Advertising Standards Agency (ASA) has ruled that a TV ad for Centrum Multivitamins was misleading because it failed to make clear that appropriate nutrient intake could be achieved from a balanced diet. The ASA’s ruling is likely to cause alarm within the supplements industry because the watchdog acknowledged, but set aside the fact, that […]
Natural beauty brand Neom Luxury Organics has branded a recent Advertising Standards Authority (ASA) ruling on its organic candles as ‘disappointing’. (more…)
Big food firms who have spent millions of pounds ensuring packaging, ads and websites are compliant with the EU Nutrition & Health Claims Regulation (NCHR), fear that the new claims regime will not be robustly enforced. (more…)
The Advertising Standards Authority (ASA) has ruled that an organic industry advertisement did not mislead consumers about pesticide exposure. (more…)
The Advertising Standards Authority (ASA) has ordered that a television advert for Tesco’s Butcher’s Choice sausages be given the chop. (more…)
A joint delegation from the Alliance for Natural Health International (ANH-Intl) and the Complementary Medicine Association (CMA) says it was given the brush-off when it met with the Advertising Standards Authority last week (Friday July 29). (more…)
News in brief
November 14, 2019 Jane Wolfe
The Other Bar, from the United Nations Development Programme and Fairchain Foundation, contains a token that can be used to support farmers in Ecuador.
Good Hemp claims UK’s first CBD plant-based milk
In what it says is a UK first, Good Hemp is launching a range of CBD plant-based milks this month, starting with CBD Barista Seed Milk.
SFT calls for all UK political parties to commit to key food policies
The Sustainable Food Trust is urging UK political parties to prioritize the advancement of an environmentally sustainable and healthy food system.
Climate change report cast organic in ‘false and negative light’
A new study about organic farming and greenhouse gas emissions has been criticized for portraying organic in a ‘false and negative light’.
Living life on the veg
October 28, 2019 Ross Harris
Plates of lifeless veg and soggy ‘fishless fingers’ are a thing of the past. Rosie Greenaway orders the vegan catch of the day, explores today’s sophisticated veggie market, and discovers just how much the nation’s love of animal products is costing the planet (more…)
The whole package
Want the truth about sustainable packaging? It’s complicated – but consumers and brands are both committed to change, says Matt Chittock
With 72% of adults reporting that they exercise on a weekly basis, Kate Miller highlights why a broader definition of sports nutrition could be advantageous
The K word
With celebrity followers helping boost its appeal the keto diet is still very much in vogue. But does it sit comfortably within the natural health sector?
Tooth powder as a powerful ally for your dental health
My Oradent tooth powder is neither a drug nor a medicine. Suitable for all consumers and also for vegans and vegetarians. Why in powder form? Studies have shown that tooth powder can be more effective at removing plaque than toothpaste. Plus, My Oradent does not contain fluoride, is non-toxic and is also safe for children. […]
How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]
As Europe braces itself for a winter flu outbreak, protect yourself with Sambucol and the power of black elderberry.
Experts across Europe have warned the EU to brace itself for a bad flu season this winter. A new vaccine has been produced which is effective in fighting H3N2, the flu strain likely to hit the region this year; however, the vaccine is generally available for free to over 65s, pregnant women, those with an […]
Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]