Claims made by Burger King that its plant-based Rebel Whopper product is ‘100% beef-free’ were misleading, the ASA ruled this week.
A complaint about a Seven Seas print advert for the brand’s supplement Perfect 7 Renewal Advanced, published in in 2018, has been upheld by the Advertising Standards Authority (ASA).
Pukka Herbs has relaunched its popular Detox tea under a new name – Feel New – following the ASA ruling in May 2018 that whilst Pukka could continue to sell the tea, it could not advertise it in the UK (We’ll keep selling 100% legal Detox tea’). Pukka has now changed the name and reviewed […]
The Advertising Standards Authority ruled this week that use of the phrase ‘long life’ in a promotional poster for a kefir drink breached advertising rules.
An ad stating that “Humane milk is a myth” has been cleared by the UK’s Advertising Standards Authority following complaints from members of the dairy industry that it was inaccurate and misleading.
Organic groups and farmers say they are “disappointed” after the UK’s Advertising Standards Authority told Arla Foods to stop using the phrase ‘good for the land’ in relation to organic da
The Advertising Standards Authority has told Kellogg’s to stop using the phrases ‘full of goodness’ and ‘nutritious’ in advertising for its Special K Porridge and Nutri K breakfast products. Kellogg’s ran a TV ad for Special K cereal promoting it as a “five grain super porridge full of goodness”. The company’s website also says the […]
The Advertising Standards Authority (ASA) has ruled that the botanical juice bar Juice Garden breached the CAP code following a complaint challenging the statements it made on its website about two juice products. The Bloody Marvellous juice was claimed to be a ‘blood purifier’ and the beetroot in it said to ‘cleanse the blood’, which, […]
Probiotics International Ltd, owner of the Bio-Kult brand, has been told by the Advertising Standards Authority that it must not in future use the term ‘probiotics’ in its adverting. The ASA ruling comes after a complainant challenged whether instances on the Bio-Kult website where products were described as containing “probiotic bacteria”, “probiotic strains” or a […]
The ASA has agreed that a claim made by Vitabiotics in a radio ad that it is “the UK’s number one vitamin company” was correct when the ad was aired last year. An unnamed complainant had challenged whether Vitaboitics would be able to substantiate the claim. In response to requests from the Agency, Vitabiotics provided […]
The Advertising Standards Agency (ASA) has told PepsiCo to stop using the term ‘antioxidant’ in all marketing material for its Naked Juice range. The ASA ruled that use of the term constituted an unauthorized health claim under the provision of the EU Nutrition and Health Claims Regulation on EU. PepsiCo had argued that the terms […]
Health food companies were warned yesterday (16 October) that UK regulatory bodies are actively tracking brands for possible breaches of new EU nutrition and health claims laws. The warning was given at a special HFMA seminar in London on communications in a “post-health claims regulation world”. Aggressive Setting the scene, HFMA executive director, Graham Keen, […]
The Soil Association yesterday (19 September) unveiled a comprehensive set of evidence-based statements about the benefits of organic food and farming. The statements are contained in a new report – What You Can Say When You Are Selling Organic Food – from the organic charity and have all been cleared with the Advertising Standards Authority’s […]
The homeopathy action group H:MC21 and its supporters last week gathered outside the Advertising Standards Authority in protest at a ruling by the ASA on the promotion of homeopathic medicine. The ASA recently launched an investigation into claims made for homeopathy on several websites after receiving “a large number of complaints”. Complainants argued that homeopathic […]
The Advertising Standards Agency (ASA) is failing to protect children from manipulative junk food marketers and “does not properly understand the digital world properly”. That’s the conclusion of a new report from the Children’s Food Campaign. Its Through the Looking Glass report asserts that two years from extending the non-broadcast advertising rules to cover websites […]
The Advertising Standards Agency (ASA) has ruled that a TV ad for Centrum Multivitamins was misleading because it failed to make clear that appropriate nutrient intake could be achieved from a balanced diet. The ASA’s ruling is likely to cause alarm within the supplements industry because the watchdog acknowledged, but set aside the fact, that […]
Natural beauty brand Neom Luxury Organics has branded a recent Advertising Standards Authority (ASA) ruling on its organic candles as ‘disappointing’. (more…)
Big food firms who have spent millions of pounds ensuring packaging, ads and websites are compliant with the EU Nutrition & Health Claims Regulation (NCHR), fear that the new claims regime will not be robustly enforced. (more…)
The Advertising Standards Authority (ASA) has ruled that an organic industry advertisement did not mislead consumers about pesticide exposure. (more…)
The Advertising Standards Authority (ASA) has ordered that a television advert for Tesco’s Butcher’s Choice sausages be given the chop. (more…)
Lockdown sparks appetite for health and wellness content, says YouGov
May 26, 2020 Rosie Greenaway
Magazine app Readly’s new Wellness Barometer reports a shift in public reading habits during the coronavirus crisis, with health and wellness centre stage.
Income often higher on organic farms says SA report
A Soil Association report reveals that although business output is similar on organic and non-organic farms, net farm income is often higher on organic.
Viridian champions health stores with radio campaign
Viridian Nutrition has launched a new campaign to boost awareness of health food stores as ‘a community resource and hub for preventative care’.
Natural Products Global announces Supplier Connect launch
In a major cross-portfolio initiative, Diversified Communications UK will next month launch Supplier Connect, a new global, online directory.
April 28, 2020 Jane Wolfe
A problem for Brits at the best of times, sleep issues are being exacerbated due to the pandemic, leaving many feeling exhausted, reports Jane Wolfe.
Ever wondered how to make ice cream so smooth even the toughest connoisseur would be fooled? Yorica is here to explain (some of) its secrets to success.
Operation Healthy Lockdown
As health stores find themselves on the frontline of a national effort to keep the UK nourished, Jim Manson reports on Operation Healthy Lockdown.
After the gold rush
CBD is the fastest growing category the natural products sector has ever known. But a new phase is being ushered in, Jim Manson reports.
The Health Store Open Day is back!
The Health Store’s ever popular Open Day makes a welcome return on Sunday 8th September. Paul Rideout, Sales & Marketing Manager at the Health Store, explains “The Open Day is back by popular demand! This will be our 8th Open Day since we launched the event back in 2009 and it is more popular than […]
Setting Industry standards for Golden quality CBD Products
Over the past few years Hemp and its CBD-rich extracts have made a stunning entrance to the nutraceutical business. More and more people are now commenting on the wonderful health benefits of supplementing their diet with natural phytocannabinoids and new CBD oil brands pop-up regularly as a result.
AQUA Carpatica, the only naturally nitrate-free & lowest sodium water
AQUA Carpatica, a premium quality natural mineral water, dedicated to the most demanding health conscious people, babies and expectant mothers, organic food lovers and active lifestylers. AQUA Carpatica is nature’s most perfect mineral water, naturally Nitrate-free and the lowest Sodium level of any bottled natural mineral water on earth; the first of its kind in […]
How to become the next influential natural beauty brand
The world doesn’t need another natural beauty brand. It’s a market that is set to be worth up to $54 billion by 2027. It’s saturated like every other industry in the world. What it does need however, is a brand that is passionate, value driven and has clarity around how they want to shake things […]