Pukka Herbs has relaunched its popular Detox tea under a new name – Feel New – following the ASA ruling in May 2018 that whilst Pukka could continue to sell the tea, it could not advertise it in the UK (We’ll keep selling 100% legal Detox tea’). Pukka has now changed the name and reviewed […]
The Advertising Standards Authority ruled this week that use of the phrase ‘long life’ in a promotional poster for a kefir drink breached advertising rules.
An ad stating that “Humane milk is a myth” has been cleared by the UK’s Advertising Standards Authority following complaints from members of the dairy industry that it was inaccurate and misleading.
Organic groups and farmers say they are “disappointed” after the UK’s Advertising Standards Authority told Arla Foods to stop using the phrase ‘good for the land’ in relation to organic da
The Advertising Standards Authority has told Kellogg’s to stop using the phrases ‘full of goodness’ and ‘nutritious’ in advertising for its Special K Porridge and Nutri K breakfast products. Kellogg’s ran a TV ad for Special K cereal promoting it as a “five grain super porridge full of goodness”. The company’s website also says the […]
The Advertising Standards Authority (ASA) has ruled that the botanical juice bar Juice Garden breached the CAP code following a complaint challenging the statements it made on its website about two juice products. The Bloody Marvellous juice was claimed to be a ‘blood purifier’ and the beetroot in it said to ‘cleanse the blood’, which, […]
Probiotics International Ltd, owner of the Bio-Kult brand, has been told by the Advertising Standards Authority that it must not in future use the term ‘probiotics’ in its adverting. The ASA ruling comes after a complainant challenged whether instances on the Bio-Kult website where products were described as containing “probiotic bacteria”, “probiotic strains” or a […]
The ASA has agreed that a claim made by Vitabiotics in a radio ad that it is “the UK’s number one vitamin company” was correct when the ad was aired last year. An unnamed complainant had challenged whether Vitaboitics would be able to substantiate the claim. In response to requests from the Agency, Vitabiotics provided […]
The Advertising Standards Agency (ASA) has told PepsiCo to stop using the term ‘antioxidant’ in all marketing material for its Naked Juice range. The ASA ruled that use of the term constituted an unauthorized health claim under the provision of the EU Nutrition and Health Claims Regulation on EU. PepsiCo had argued that the terms […]
Health food companies were warned yesterday (16 October) that UK regulatory bodies are actively tracking brands for possible breaches of new EU nutrition and health claims laws. The warning was given at a special HFMA seminar in London on communications in a “post-health claims regulation world”. Aggressive Setting the scene, HFMA executive director, Graham Keen, […]
The Soil Association yesterday (19 September) unveiled a comprehensive set of evidence-based statements about the benefits of organic food and farming. The statements are contained in a new report – What You Can Say When You Are Selling Organic Food – from the organic charity and have all been cleared with the Advertising Standards Authority’s […]
The homeopathy action group H:MC21 and its supporters last week gathered outside the Advertising Standards Authority in protest at a ruling by the ASA on the promotion of homeopathic medicine. The ASA recently launched an investigation into claims made for homeopathy on several websites after receiving “a large number of complaints”. Complainants argued that homeopathic […]
The Advertising Standards Agency (ASA) is failing to protect children from manipulative junk food marketers and “does not properly understand the digital world properly”. That’s the conclusion of a new report from the Children’s Food Campaign. Its Through the Looking Glass report asserts that two years from extending the non-broadcast advertising rules to cover websites […]
The Advertising Standards Agency (ASA) has ruled that a TV ad for Centrum Multivitamins was misleading because it failed to make clear that appropriate nutrient intake could be achieved from a balanced diet. The ASA’s ruling is likely to cause alarm within the supplements industry because the watchdog acknowledged, but set aside the fact, that […]
Natural beauty brand Neom Luxury Organics has branded a recent Advertising Standards Authority (ASA) ruling on its organic candles as ‘disappointing’. (more…)
Big food firms who have spent millions of pounds ensuring packaging, ads and websites are compliant with the EU Nutrition & Health Claims Regulation (NCHR), fear that the new claims regime will not be robustly enforced. (more…)
The Advertising Standards Authority (ASA) has ruled that an organic industry advertisement did not mislead consumers about pesticide exposure. (more…)
The Advertising Standards Authority (ASA) has ordered that a television advert for Tesco’s Butcher’s Choice sausages be given the chop. (more…)
A joint delegation from the Alliance for Natural Health International (ANH-Intl) and the Complementary Medicine Association (CMA) says it was given the brush-off when it met with the Advertising Standards Authority last week (Friday July 29). (more…)
The Organic Trade Board says it is “surprised and disappointed” at the decision of the Advertising Standards Authority (ASA) to ban a high profile organic consumer advertisement. (more…)
Zero Green celebrates first year with new look
March 22, 2019 Jane Wolfe
Bristol eco store Zero Green underwent a transformation earlier this month, reopening in time to celebrate its one-year anniversary.
Dig the SOiL
Veld Botanicals has introduced its new brand SOil to the UK market, offering a range of organic aromatherapy products.
Responsible capitalism: a manifesto
Following his acceptance of the Award for Responsible Capitalism, Riverford Organic founder Guy Singh-Watson explains why receiving the award gave him mixed feelings.
Guy Singh-Watson calls out capitalism in front of royalty
The 18th Award for Responsible Capitalism has been presented to Guy Singh-Watson by publishing group First, in a ceremony attended by HRH Princess Anne. But the decision to accept the award, says the Riverford Organic’s founder, was ‘a difficult one’.
Sparking the passion, naturally
February 19, 2019 Sharna Waid
With Valentine’s Day on the horizon, it’s a momentous time of love and lust. With a broadening range of sexual wellbeing products on the market, Sharna Waid looks into which natural remedies retailers should be exploring to support and empower their female customers’ confidence in the bedroom
A nation on the move
Kate Miller looks at the main aggravators of joint pain and uncovers how the public’s well-intentioned New Year’s resolutions can often lead to injuries come spring
The power of sour
While not yet mainstream, and certainly not new, fermented foods were heralded as one of the big trends of 2018 and continue to work their way onto the shelves of independent retailers up and down the country. Hayley Coristine investigates the qualities that are helping this ancient food technology gain wider appeal (more…)
Best bar none
With small chocolate producers choosing to trade directly, Jane Wolfe takes a look at the rise in artisan bean to bar chocolatiers who are putting cocoa farmers’ welfare before profit
Garden of Life®
Your body was created to eat, process, and derive its nutrition from food—real, healthy food. Garden of life® are fanatical about food. The core ethos is that they always start with real foods and these (foods) provide the formulas, the power to be at their best. Completely free of any synthetically created, chemical breakthroughs from […]
Setting Industry standards for Golden quality CBD Products
Over the past few years Hemp and its CBD-rich extracts have made a stunning entrance to the nutraceutical business. More and more people are now commenting on the wonderful health benefits of supplementing their diet with natural phytocannabinoids and new CBD oil brands pop-up regularly as a result.
Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]
AQUA Carpatica, the only naturally nitrate-free & lowest sodium water
AQUA Carpatica, a premium quality natural mineral water, dedicated to the most demanding health conscious people, babies and expectant mothers, organic food lovers and active lifestylers. AQUA Carpatica is nature’s most perfect mineral water, naturally Nitrate-free and the lowest Sodium level of any bottled natural mineral water on earth; the first of its kind in […]