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Higher nature True Food Range

Higher Nature revamps True Food range

Higher Nature’s True Food range of Food State Nutrition supplements has been relaunched with new labelling and in-store support. The new on pack livery features silver branding and illustrative food cues to give a striking and premium look and create on-shelf standout and clarity. Designed for ultimate impact and self-selection, the range is being supported […]

March 29, 2016 Continue Reading
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Organic September hits the mark

This year’s Organic September achieved a fantastic reach both through social media, traditional media and the concerted effort from stores across the country. Throughout the month the press coverage reached over 30 million across nationals, consumer and trade, and there was blogger outreach of over 250,000 views. Over 1,000 packs of the campaign’s POS material […]

October 30, 2015 Continue Reading

Organic September: a retailer’s perspective

This year’s Organic September was a great success but there’s always room for more independent stores to get stuck in. So what’s in it for retailers and why should they bother getting involved? “They’d be mad not to,” says Katy Mansell-Carter, marketing manager, The Better Food Company, who talked to NPN about her experience of […]

October 30, 2015 Continue Reading

National Eye Health Week

The sixth annual National Eye Health Week is now in full swing and will run until 27 September. The event sees eye health charities, organizations and health professionals from across the UK join together to promote the importance of eye health and regular eye tests. This year Optical Express has a brand new infographic highlighting […]

September 23, 2015 Continue Reading
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Animal welfare tops ethical claims list, says Mintel

New research from Mintel has revealed that when it comes to ethical claims made by food and drink companies, concerns over animal welfare top the list, coming ahead of environmental concerns. The Ethical Food Consumer UK 2015 report found that 74% of the 1,500 UK consumers polled say that meat coming from animals which are […]

July 28, 2015 Continue Reading

Firefly lights up drinks range

Firefly Revitalising Juice Drinks has relaunched with a refreshed pack design, an on-the-go range and improved recipes. The new packaging features brighter colours, botanical drawings and a brand new Firefly logo. A botanical stamp has also been put on the bottle lids to emphasize the fact that the drinks are ‘boosted with botanical blends’. The […]

July 16, 2015 Continue Reading

Get ready to Organic Your September

The Soil Association’s month-long Organic September campaign presents retailers, wholesalers and organic businesses with an ideal opportunity to spread awareness of organic as well as increase sales and gain new customers. Figures from Nielsen released in October last year showed that sales of organic food and drink through UK supermarkets were in excess of £100 […]

July 3, 2015 Continue Reading

Coeliac Awareness Week kicks off

Today (11 May) sees the start of Coeliac Awareness Week, organized by Coeliac UK, which aims to reach the half a million people currently living with undiagnosed coeliac disease in the UK. The week is designed to help people become more informed, empowered and confident to have their symptoms investigated and seek a diagnosis, as […]

May 11, 2015 Continue Reading

New Nuva flavoured water pours into gap in the market

This month sees the launch of what the company is calling a ground-breaking flavoured water brand – Nuva –which aims to revolutionize the soft drinks category. Free from sugar, sweeteners, calories and preservatives, the product combines naturally-sourced flavours and extracts with high quality spring water from the Loire Valley. The three-strong range comprises: Cucumber & […]

May 6, 2015 Continue Reading